On any given day, if you walk into the Gumuchian office in Manhattan, you will see several women buzzing around, all with one goal in mind: to bring our clients the most exquisite, timeless and perfectly executed jewelry they have ever seen or worn. Our founder and visionary, Anita Gumuchian and her daughters Myriam and Patricia carry on a family legacy in the jewelry industry that dates back over 100 years. Together, the Gumuchian women combine the excellence of traditional European craftsmanship with fashion-forward designs. From this vision our “Designed by Women for Women” mantra emerged, setting out to embody the confidence and beauty of all women.
During your visit you will find Anita perched at her desk sifting through piles of the finest quality diamonds and gemstones to be set into precious metals to adorn our clientele. Amid this mix of diamonds and gems, you can see the sketches and designs that will soon be transformed from vision into wearable jewelry. One door down from Anita you will find Patricia developing ideas and sketching; she draws her inspiration from her travels and natural surroundings. Patricia adds sophistication and elegance to every piece, ensuring that the design will not only satisfy the tastes of our most discerning customers, but also serve as a cherished heirloom for future generations. Just down the hall, Myriam will be in her office, dressed to kill and dripping in Gumuchian jewelry. Myriam’s contagious and vivacious energy, passion and hard work is impossible not to notice the moment you lay eyes on her. As the Vice President of Sales and Marketing, Myriam serves as the voice for Gumuchian’s jewelry and her experience in the industry and knowledge of customer needs makes her perfectly suited to bridge the gap between designer and consumer.
The Gumuchian trio spends their days developing new designs with innovation and an enthusiasm that radiates throughout the office and onto the jewelers’ benches. Each design is brought to life by master jewelers in Gumuchian’s Manhattan atelier, never using anything below platinum or 18k yellow, white and pink gold. This office is where the team of women comes together as one, treating each design as a tiny sculpture, ensuring each piece is built to wear with comfort while lasting a lifetime. This is what it means to be “Designed by Women for Women”.
Gumuchian’s commitment to excellence does not go unnoticed as they have been the recipient of many jewelry design awards.
Gumuchian’s designs has been seen on celebrates such as Alexandra Billings, Lyn Paolo Gisele Bundchen, Sofia Vergara, Katherine Heigl, Mariah Carey, Tatum O'Neal, Rita Wilson, Brittany Murphy, Donna Murphy, Marcia Cross & Felicity Huffman. Gumuchian has been featured in the pages of Town & Country, Departures, Elite Traveler, Veranda, Robb Report, Harper’s Bazaar, Allure Magazine, Brides, The Knot, Eclat International, Cosmopolitan, Elle, China Gems, Four Seasons, Ritz Carlton, Jet Set Magazine, Elegant Bride, Inside Weddings, InStyle, Marie Claire, Martha Stewart Weddings, Modern Bride, New York Times, New York Post, Vogue & W.
Gumuchian has thrived over the years resulting in our desire to create a collection with a worthy cause. The “B” Collection, inspired by the honeybee and the dangers surrounding their declining numbers, has become the collection that gives back. We strive to not only bring beauty into the world with our designs but we also promise to keep the world beautiful by partnering with like-minded organizations. A portion of the proceeds from the sale of this collection will be donated to a non-profit which supports urban beekeeping and home gardens through education and awareness. According to recent studies, including those by the U.S. Department of Agriculture, one in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees.