Diamonds can reflect passion or they can ignite it. In the case of Abraham Jaffe, a determined 26-year-old New Yorker, diamonds put a twinkle in his eye and they were the rock upon which a great American business was born. In 1892 Abraham Jaffe first set up shop on Maiden Lane in downtown New York City. Later, he was a pioneer in moving his business to West 47th Street, the area that eventually became an epicenter for the international jewelry world. No matter where he took his business, he initiated a forward-thinking approach that carries on to this day.
During the 1920’s, the time of Gatsby and the Jazz Age, Jaffe was creating his own legend. At the forefront of art deco design, he was continually designated as one of the finest designers of the time, thereby setting a standard for fashion and luxury within our company that continues to this day. We honor these early years of A.JAFFE because they represent what we stand for. Cutting-edge style married to traditional workmanship have made us one of the most sought after bridal jewelry brands in the country today.
A special piece of diamond jewelry represents what is in a person’s heart. That’s why at A.JAFFE we take what we do so seriously. Our heritage of more than 120 years stands as a promise of your jewelry’s value now and for many years to come. The lifetime warranty we include with every ring is our way of saying we put as much into creating your ring as you have put into making its selection. We hope that you will always love it.